STRATEGI KOMUNIKASI POLITIK PASANGAN CALON KEPALA DAERAH (ANALISIS BERITA KAMPANYE PASANGAN SUKIRMAN – BONG MING-MING PADA PILKADA DI BANGKA BARAT 2020

Abstract

This research analyzes the political communication strategy of the Sukirman-Bong Ming-Ming pair in the 2020 West Bangka Regional Election. This research uses a qualitative approach with data collection techniques from campaign news published by local media. The findings show that the Sukirman-Bong Ming-Ming pair's political communication strategy consists of direct campaigning and collaboration with community leaders and political parties. The pair has a positive image and credibility as leaders who can be trusted by the community. Campaign coverage published by local media was very effective in spreading a positive image of the work program and the Sukirman-Bong Ming-Ming pair. This research is expected to contribute to other political communication research related to regional head elections. uses Lasswell's 5W theory to understand how mass media influences public opinion and the views of candidate pairs. This research shows that the media influenced the public's perception of her and Bong Ming-Ming. The mass media selected topics that were considered important and received public attention. The source triangulation technique was also used in this research to ensure the accuracy of the data and information obtained. used to compare information from various sources and use research to obtain accurate and authoritative data and sources.